Cheryle Rhuda and Danika Herrick are two like minded friends that bonded over an idea and a common vision. They met through their husbands and quickly connected. Cheryle ran a design workroom, The Whole Nine Yards Shop and Danika runs an interior design business and the design blog Gorgeous Shiny Things.
They began to see overlaps in their businesses and often teamed up on projects. This led to a lot of brainstorming sessions and the creation of the company Danika & Cheryle llc and Overlays®.
O'verlays® was created after long searches for such a product came up empty. Some vintage fretwork panels were found at a flea market and they were used on a client's IKEA® PAX wardrobe. With some panels of mirror and the help of a finish carpenter the wardrobes underwent a dramatic transformation. They immediately saw the potential in these fretwork panels and decided to create their own.
They loved the fact that these panels could create an expensive custom look using second hand or IKEA furniture. They chose a lightweight composite material that allowed greater flexibility and less splintering, an issue with the original vintage balsa wood panels. They also made sure the product could be paint-able and resizable to allow for endless looks.
Since May of 2013, Danika decided to hand over the reins of the company so she could go back to being a full time mom to her wonderul boys. Cheryle continues to own and run the operation.
For more ideas be sure to check out the O'verlays blog.