Cheryle Rhuda and Danika Herrick are two like minded friends that bonded over an idea and a common vision. They met through their husbands and quickly connected. Cheryle ran a design workroom, The Whole Nine Yards Shop and Danika runs an interior design business and the design blog Gorgeous Shiny Things.
They began to see overlaps in their businesses and often teamed up on projects. This led to a lot of brainstorming sessions and the creation of their company Danika & Cheryle llc and Overlays.
O'verlays was created after long searches for such a product came up empty. Danika had found some vintage fretwork panels and decided to use them on a client's IKEA® PAX wardrobe. With some panels of mirror and the help of a finish carpenter the wardrobes underwent a dramatic transformation. They immediately saw the potential in these fretwork panels and decided to create their own.
They loved the fact that they could create an expensive custom look using second hand or IKEA® pieces. They chose a lightweight composite material that allowed greater flexibility and less splintering, an issue with the original vintage balsa wood panels. They also made sure the product could be paint-able and resizable to allow for endless looks.
For more ideas be sure to check out the O'verlays blog.